What is COPPA and why does it limit account monitoring?

In 2013, the FTC updated the Child Online Privacy and Protection Act (COPPA) to bring laws originally enacted in 1998 in line with the ever-changing internet. The original COPPA laws were created to help ensure that digital brands weren’t taking advantage of new marketing channels to target kids under 13. With the power of the internet and innovation, they were able to easily collect personal information from kids, track their behavior online and ultimately tailor more personalized marketing campaigns to them. In short, if you add a child under the age of 13, we’re not legally allowed to monitor their accounts unless we have verifiable parental consent in the form of a credit card added to your account.