CGI Influencers — The Instagram Trend You Might Not Know About

Originally published at: https://www.bark.us/blog/cgi-influencers-trend-kids/

On December 4, 2019, a computer-generated persona named Kenna began a product development internship at the popular makeup brand Essence Cosmetics. A photo of herself, along with the caption “First day at work, yay,” was uploaded to her personal Instagram account. It’s a relatable experience for millions of young people today. But there’s one major difference in this story: Kenna didn’t have this experience. In fact, Kenna isn’t even a person. She’s a “CGI influencer” (created with computer-generated imagery) designed to help Essence Cosmetics market their products. The online presence of a computer-generated millennial doesn’t differ much from any other…